Supporting Wellness Professionals with Insights, Solutions and Community
Pacific Spa Alliance is dedicated to fostering a vibrant community of spa and wellness professionals, and brand partners. Our mission is to broaden our collective knowledge through collaboration, sharing invaluable insights, innovative solutions, and comprehensive resources. We believe that together, we can elevate the standards of wellness and enrich the lives of those we serve.
Our Story
From Wildfires to Wellness: The Rise of the Pacific Spa Alliance.
In 2019, a group of spa directors in Sonoma County came together to discuss recovery efforts after devastating wildfires hit the region. Little did they know that their conversations would soon need to address an even greater challenge: the COVID-19 pandemic.
As tourism declined, collaboration became essential. This led to the formation of the Northern California Spa Professionals Alliance, or NorCal SPA. Starting with 30 dedicated spa and resource professionals, including co-founder Karen Ray and member Kimberly DiVico, the Alliance focused on sharing resources and building connections. One of their key achievements was creating a comprehensive blueprint to help spas navigate the pandemic's challenges.
Fast forward four years, the alliance has grown to 80 members, inspiring us to form the Pacific Spa Alliance (PSA), which now includes California, Oregon, Washington, and Mexico.
The journey from NorCal SPA to Pacific Spa Alliance showcases the power of community and collaboration in overcoming adversity. It’s a reminder that even in tough times, we can achieve remarkable things together.
